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Press & Media

Media kit

Learn. Balance. Thrive.

Everything needed to write about ReflexologyZone accurately: descriptions, boilerplate, brand assets and current figures. All numbers on this page are read live from our database, so they are correct as of today rather than whenever this page was last edited.

Press enquiries: hello@reflexologyzone.net

The facts

At a glance

1,744
Practitioners listed
58
States & provinces
582
Cities covered
808
Research papers
57
Health conditions
235
Reflex points mapped
73
Organs referenced
4
Interactive charts

Practitioner count is publicly visible, published listings only. Suspended and unclassified listings are excluded because they do not appear to the public.

Copy

Descriptions

One line, 137 characters
A reflexology directory and reference library for North America. Find a practitioner near you, explore the charts, and read the research.
One sentence
ReflexologyZone is a reflexology resource for North America: a directory of 1,744 practitioners across 58 states and provinces, interactive foot, hand, ear and face charts, and a library of 808 peer-reviewed studies.
Boilerplate, for the end of a release
ReflexologyZone connects the public with reflexology practitioners across the United States and Canada. The site lists 1,744 practitioners in 58 states and provinces, publishes 4 interactive reflexology charts covering 235 reflex points, and maintains a library of 808 peer-reviewed studies with plain-language summaries and evidence-strength ratings. ReflexologyZone is free for the public to use and is operated by Reflexology Zone Network Inc.. Learn more at reflexologyzone.net.
Positioning

What we are

Reflexology maps the whole body onto the foot, the hand, the ear and the face. It is one of the most widely practised complementary therapies in the world, and one of the worst served online: the information is scattered, the claims are often unsupported, and finding a real practitioner has been unreasonably hard.

ReflexologyZone takes a deliberate editorial position: we publish what the research actually says, rate how strong that evidence is, including where it is weak, and we do not make medical claims on behalf of the practice. Every reflexology map is labelled with the tradition it descends from, because charts differ between traditions and pretending otherwise is how misinformation spreads.

We are
  • A directory and a reference library
  • A publisher of research summaries
  • Independent of the practitioners we list
  • Free for the public
  • North America: United States and Canada
We are not
  • A booking platform taking a cut of treatments
  • A medical authority or a source of medical advice
  • Owned by, or endorsing, any individual practice
  • Free for practitioners wanting premium placement
  • Global, not yet
Brand assets

Logo & marks

ReflexologyZone mark
REFLEXOLOGY
ZONE
Learn. Balance. Thrive.
Reflexology Zone
Usage
  • Write the name as ReflexologyZone in running text, or Reflexology Zone where it appears as a display title. Never “Reflexology-Zone” or “reflexologyzone”.
  • Show the mark with the name wherever readers may not know the brand. The mark appears alone only as an icon or profile picture.
  • Sage letters and gold toes on cream, or the one-colour version. Do not recolour, stretch, rotate, outline or add effects, and keep all five toes.
  • Keep clear space around the mark at least the height of the largest toe.
  • Minimum size: the full-colour mark from 64 px tall, the small-size file from 24 to 64 px. Below 24 px use the site icon.
  • The tagline is written in sentence case, Learn. Balance. Thrive., including under the logo.
Brand

The story behind the mark

One sentence
Reflexology starts where the body meets the ground, and so does our mark.
Short, about 70 words
Reflexology rests on an old idea: that the whole body is mapped onto the feet. Dr William Fitzgerald's zone therapy, published in 1917, divided the body into ten zones running from head to toe, and Eunice Ingham traced them onto the foot in the 1930s. Our mark puts that idea into two letters. The R stands on a ground line with five toes above it, and steps forward across the Z.
The tagline, explained
Learn. Balance. Thrive. names the three things ReflexologyZone does. Learn is the charts and the research library. Balance is the practice itself, and the directory that helps people find a practitioner near them. Thrive is for the profession: practitioners claiming their listing, publishing their credentials and growing a business on a site built for reflexology.
Brand assets

Colours

Sage green
Primary: the letters of the mark
#4D614E
Lighter sage
Primary container
#657A66
Deep green
Dark sections
#2D3E2E
Warm gold
Accent: the toes and the ground line
#B8860B
Warm cream
Background
#FBF9F4
Near black
Text
#1B1C19
Brand assets

Typography

Manrope

One typeface everywhere: headings and body differ by weight and size, never by family. Loaded as a variable font at weights 200–800, though only 400, 500, 600, 700 and 800 are used. Available free from Google Fonts.

Social

Hashtags

Tags we use, and that partners and practitioners are welcome to use when posting about reflexology or about a listing. Pick from the core set on every post and add a topic set as it fits. A handful of relevant tags outperforms thirty broad ones on every platform that still weights them.

Core: use on nearly every post
#Reflexology#ReflexologyZone#LearnBalanceThrive#FootReflexology#ReflexologyMap#PressurePoints#ComplementaryTherapy
Practice & modality
#HandReflexology#EarReflexology#FacialReflexology#ZoneTherapy#AuricularTherapy#ReflexPoints#Acupressure
Wellness & audience
#NaturalWellness#StressRelief#MindBodyConnection#IntegrativeHealth
Practitioners & profession
#Reflexologist#ReflexologyPractitioner#CertifiedReflexologist#HolisticPractitioner#WellnessBusiness
Research & education
#ReflexologyResearch#EvidenceBased#WellnessEducation#ReflexologyNearMe

For location posts, swap the city into #Reflexology[City].

Social

Find us

Get in touch

Contact

Writing about reflexology?

We are happy to provide data, comment, or a review of anything you have written for factual accuracy. We will tell you where the evidence is weak as readily as where it is strong.

hello@reflexologyzone.net

ReflexologyZone is operated by Reflexology Zone Network Inc..