Skip to main content

Changes in public awareness of, attitudes to, and use of complementary therapy in North East Scotland: surveys in 1993 and 1999

Authors: Emslie M J, Campbell M K, Walker K AJournal: Complementary therapies in medicinePublished: September 1, 2002
Q2 JournalSJR: 0.7h-index: 88SCImago
Limited EvidenceCross Sectionaln=432 participants

In Plain Language

To assess changes in awareness of, use of, attitudes to, and opinions about complementary and alternative medicine (CAM) amongst residents of North East Scotland and to obtain details about CAM use from respondents. Population survey carried out in 1999, 6 years after the initial study. Postal survey to 800 people to examine eight CAMs; acupuncture, aromatherapy, chiropractic, herbalism, homeopathy, hypnotherapy, osteopathy, and reflexology. A total of 432/800 (54%) responded, of whom 175 (41%) had used at least one type of CAM compared to 29% in 1993. Increases in use were statistically significant for aromatherapy (18% versus 9%), acupuncture (10% versus 6%) and reflexology (9% versus 3%). A greater proportion of 1999 respondents thought CAM should be available on the NHS but a smaller proportion of respondents had concerns about using CAM (25% in 1993 and 20% in 1999). Overall concerns about effectiveness of therapies had increased from 36 to 45%, but fewer individuals were concerned about the cost of therapy in the 1999 survey (52% in 1993 to 22% in 1999). A total of 175 individuals provided details about one CAM they had used. The self-reported primary reasons for using CAM were relief of pain due to headaches or musculoskeletal problems, and for relaxation and relief of stress. The majority of CAM was therapist administered (103/166) as opposed to a bought product. Effectiveness ratings were self-reported but overall 80/166 found CAM very effective and 62/166 partially effective. A total of 65% had consulted their GP about their health problem before using CAM, 59/157 indicated their GP knew they were using CAM and of these, 14 indicated their GP was administering the therapy. The study has provided further baseline data on which to assess trends in CAM use and highlighted issues for patients and the NHS about the use of CAM to relieve health problems. Results indicate a greater proportion of the population of North East Scotland are both aware of and using

Key Findings: what this cross-sectional study found

  • ✓Between 1993 and 1999, overall use of complementary and alternative medicine among North East Scotland residents increased from 29% to 41%.
  • ✓Reflexology use more than tripled from 3% in 1993 to 9% in 1999, showing the largest proportional increase among the therapies studied.
  • ✓While fewer people had general concerns about using CAM in 1999 compared to 1993 (20% versus 25%), concerns specifically about the effectiveness of therapies increased from 36% to 45%.

What This Means for You

Reflexology use was growing and people found it helpful for pain and stress relief, but this survey only captures what people reported about their own experiences without measuring actual clinical outcomes.

What This Means for Practitioners

Public demand for reflexology grew significantly between 1993 and 1999, with nearly one in ten people using it, suggesting a growing market opportunity during this period.

Study Design: how this cross-sectional study was run

Sample Size
432 participants
Read Full Paper↗

Common questions about this study

What does this study mean in practice?

Reflexology use was growing and people found it helpful for pain and stress relief, but this survey only captures what people reported about their own experiences without measuring actual clinical outcomes.

What did this study find?

Between 1993 and 1999, overall use of complementary and alternative medicine among North East Scotland residents increased from 29% to 41%. Reflexology use more than tripled from 3% in 1993 to 9% in 1999, showing the largest proportional increase among the therapies studied. While fewer people had general concerns about using CAM in 1999 compared to 1993 (20% versus 25%), concerns specifically about the effectiveness of therapies increased from 36% to 45%.

How strong is this evidence?

This is a cross-sectional study and we rate its evidence limited. It covers 432 participants. It was published in Complementary therapies in medicine, a Q2 journal. This study is indexed here for context; it did not test reflexology itself.

Looking for a reflexologist?

Find practitioners who can help with the conditions studied in this research.

Find a Reflexologist